The goal of coaching is the goal of management:

to make the most of an organisation's valuable resourses

Business today is a race for growth and efficiency. It's a race with few rules. Why try to forge your own path through the thick undergrowth of trial and error, traditional thinking, and lack of information and exhaust yourself far short of their finish line?

Thankfully, thousands of business owners have run the race before you, creating an excellent freeway of knowledge and experience. Your business Coach has both studied AND run the race him/herself and, for a small fare, runs an express limo service down the success freeway!

Business coaching became popular over the past few years because companies faced a shortage of talent and were concerned about turnover among key employees. Firms wanted to signal their commitment to developing their high-potential executives, so they hired coaches. At the same time, businesspeople needed to develop not just quantitative capabilities but also people-oriented skills, and many coaches are helpful for that. As coaching has become more common, any stigma attached to receiving it at the individual level has disappeared. Now, it is often considered a badge of honor.

Dr Potgieter is a specialist in various fields, including coaching and consulting in the areas of Business management, marketing, SMME development, Human Resource Development and Performance management. She has vast experience in Market research, risk management...

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